How Applichat Reduced

First Future's Cost Per Hire 

By 50%

First Future's Inefficient Hiring Process Left

10,000s Of Chinese Children Without A Teacher...

And Then They Met Applichat

30 Sourcing Channels Including Job Boards & 3rd-Party Recruiters

Situation Before Applichat

First Future is China's largest B2B Online English Teaching Company. With over 1m students in 100 cities, they need a constant supply of teaching candidates.


Because of this, First Future had 30 sourcing channels before partnering with Applichat.


To hire 100 people they would need to email recruiting partners, post manually on 10+ job boards, & hit old databases without response.


Increasing competition within the sector increased fees paid to sourcing partners. Costs were rising, results were falling. First Future's process was hit by....


🛑 No personalisation.


🛑 No consistency.


🛑 Hours wasted in screening.


They never began 1 to 1 & personal conversations with candidates — names & cvs just popped into their CRM. First Future desired a transparent pipeline with 100% control of the data: fewer 3rd-poarty recruiters & only efficient sourcing channels.

Task

Companies like First Future typically rely on outsourced vendors and job boards to advertise for positions. The problem is, they are renting an audience.


First Future was paying over and over again to post new positions on job boards, and in turn, received less-than-qualified applicants. This required more human resources from the company to sort through applicants, and still, they knew nothing about who these applicants were.


We knew our task was to do this:


✅ Create a lead qualifying sequence attached to paid Facebook Ads. This would give First Future full control over what questions they ask applicants, plus, their ad creative and how the company was represented online.


✅ Start conversations with qualified candidates. First Future was looking to create a more engaging and friendly experience for potential teachers. The messaging needed to be relevant, conversational, and where people were most comfortable — Messenger.


✅ Capture and manage candidate data in-house. From appointment booking to candidate information, Adam knew he needed to build a system where recruitment teams easily record and access candidate data.

Actions

First Future hired Applichat to create a campaign that would reach more people through Messenger and bring the entire hiring process in house.


Together, Applichat and First Future decided to focus on Click-to-Messenger ads and marketing automation. They saw Messenger as an engaging and cost-effective way to connect with potential teaching candidates.


Interested users clicked through the Facebook Ad into a Messenger-based application.



  • Users were invited to learn how much they could earn in the role, while being asked pre-qualifying questions.


  • Through messaging automation, potential candidates can simultaneously learn about the role while taking part in a pre-screening sequence, with the promise of value at the end.


  • If qualified, they would complete an application form and receive a Calendly in the chat window to book a call with recruiters.


  • Qualified applicants would enter an automated follow-up sequence. If they didn’t show up, or apply, First Future would reach out via Messenger to find out why.


  • If candidates did not qualify, the company let them know immediately to save time, and keep them in their database for future opportunities.


  • Qualified applicants would enter an automated follow-up sequence. If they didn’t show up, or apply, First Future would reach out via Messenger to find out why.


  • If candidates did not qualify, the company let them know immediately to save time, and keep them in their database for future opportunities.

Results


Reduced hiring costs by 50%.


✅ 100% of applicants from bot met the basic job requirements.


✅ Increased interview attendance by 150%.


✅ Reallocated 25% of the recruitment team to doing more human HR tasks.


✅ Candidates from the bot are at least 2 times more likely to get hired than through traditional ways.


✅ Seven recruiters trained to use the live chat. They rated it a 9.5 / 10.







James Crawford, General Manager, First Future

Our recruitment has benefited tremendously from working with Applichat. Aside from the success of our facebook chatbot in nurturing and qualifying applicants, Applichat' willingness to share his insights has been invaluable. Our recruitment process has improved at all levels as members of our Team are learning from these insights, focusing more on the applicant experience, relevant data and our communications. Applichat has also proven to be very commited going above and beyond to help us make adjustments with short notice, a key element when working in recruitment as demands can change with little notice.

The Client Speaks: Video Interviews


Which Would You Prefer?


First Future Before

30 SOURCING CHANNELS, OVERSTAFFED,

UNPREDICTABLE CANDIDATE FLOW

🛑 No personalisation.



🛑 No consistency.



🛑 Hours wasted in screening.

First Future After

STEADY STREAM OF QUALIFIED &

CONTACTABLE CANDIDATES

✅ Reduced hiring costs by 50%.



✅ 100% of applicants from bot met the basic job requirements.


✅ Increased interview attendance by 150%.

Could You Do With A 50% Reduction In Cost Per Hire? Book A 20m Discovery Call

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